Employment type: Full-time employment
Location: Remote Worldwide or Cyprus
The Head of Marketing will take full responsibility for designing and executing marketing initiatives to increase brand awareness, customer acquisition, and lead generation across all key services: SaaS, Enterprise, Consulting, and Labeling. This role requires collaboration with designers, copywriters, technical writers, and SEO agencies, and hands-on execution of impactful campaigns. You will be driven by KPIs and play a key role in aligning marketing efforts with business objectives.
Key Responsibilities:
- Develop and implement a strategic marketing plan to promote CVAT.ai’s products and services
- Collaborate with designers, copywriters, SEO agencies to deliver integrated marketing campaigns across digital and traditional channels
- Drive B2B lead generation through targeted marketing initiatives, leveraging content marketing, SEO/SEM, and paid advertising (PPC)
- Oversee SEO efforts and ensure that all content marketing strategies align with the company’s business objectives
- Use marketing automation tools to optimize campaigns and improve lead nurturing and customer retention
- Monitor and analyze key marketing metrics, including conversion rates, website traffic, and ROI, using a KPI-driven approach
- Conduct market research and competitor analysis to refine messaging and identify new growth opportunities for SaaS, Enterprise support, consulting, and labeling services
- Collaborate closely with product and technical teams to ensure alignment between marketing and service offerings
- Stay ahead of industry trends, particularly in AI, SaaS, and data annotation, to maintain a competitive edge
Qualifications:
- 3+ years of experience in B2B marketing, with a strong focus on SaaS, Enterprise, or technology-driven services
- Proven experience in managing multi-channel digital marketing campaigns, including SEO, SEM, PPC, and content marketing
- Hands-on experience working with freelancers and agencies for content creation, design, and SEO optimization
- Strong understanding of data analytics and the ability to use insights to drive marketing strategy
- Excellent copywriting and content marketing skills, particularly in technical industries
- Goal-oriented, with a proven track record of achieving KPIs related to lead generation and campaign performance
- Excellent communication and organizational skills, with the ability to manage projects efficiently
- Familiarity with AI, machine learning, or data annotation technologies is a plus
What We Offer:
- Be part of an enthusiastic team dedicated to open source and innovation in computer vision
- Opportunities for career advancement and skill development
- Flexible work schedule with the freedom to work remotely from any location
- A healthy work-life balance supported by generous vacation and sick leave policies
- Comprehensive medical insurance and other benefits
- Make a significant contribution to an open-source project that enjoys a vibrant community and extensive user base
- Access to cutting-edge AI technologies and the ability to shape the marketing strategy for a leading tech company
If you're interested in applying, please send your resume, cover letter, and showcase some projects you've worked on. We're excited about your interest in joining our team!
